Friday, November 25, 2016
Author: John Patterson

Study on Canada Post

Patterson, Langlois Consultants and its partners Ad Hoc Research, Laroche Recherche, the Parriag Group and Qualbox recently completed a major study titled "Canada Post Review: Research with Canadians"...

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Welcome to our re-vamped site - your comments welcome!

There is an expression in French -- "le cordonnier est toujours le plus mal chaussé", and it applies very here.  Although we have had a lot of experience testing and refnining marketing communications (and a good measure of it in website content!), getting our website re-launched after years of neglect took us a long time and considerable effort.  It wasn't easy!  It just underscores just how much more difficult it is to determine what's appropriate and compelling when you are speaking about things personal.   But, as we near the 20th anniversary of Patterson, Langlois, we are happy to be launching our new site, and hope that it provides both an accurate and a compelling articulation of what we're all about.   Please know that we will be most grateful for your feedback.  


John Patterson, January 2015